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A global presence
Danone in the world
DANONE AROUND THE WORLD
Danone's new global equilibrium is the result of our geographical diversification and expansion strategy which began in the mid-1990s. This involves:
- refocusing on four agri-food business lines with a strong potential for international growth
- conquering new markets - three to four countries per year
- winning over new regular consumers in the countries where Danone has long been present
EXPANDING FROM EUROPE TO HIGH-GROWTH MARKETS
- 1996 : 80% of sales generated in Europe
- 2013 : 60%+ of sales generated outside of Europe
2014: TOP 10 COUNTRIES FOR GLOBAL TURNOVER
Why do ADELINA, KOSUMO and the others prefer Danone products? It's because we have successfully tailored our products to the needs and tastes of their countries.
DANONE HAS CHOSEN TO FOCUS ITS BUSINESS DEVELOPMENT ON six PRIORITY COUNTRIES: MEXICO, INDONESIA, CHINA, RUSSIA, THE UNITED STATES AND BRAZIL.
EACH OF THESE COUNTRIES HAS DIFFERENT CULTURAL, GEOGRAPHIC AND DEMOGRAPHIC PARAMETERS WHICH MUST BE APPROACHED DIFFERENTLY AND innovatively.
