FORMATS AND PACKAGING
A NEW POT
In the UK, France, Spain and Portugal, a new pot has replaced the one designed in 1978. Its curves and bright colours are a real hit with consumers.
A QUESTION OF CULTURE
Each country has its own preferences.
A brightly coloured product will be attractive in Africa or Thailand. However it won’t appeal to Russians, who prefer the products' original colour.
making NUTRITION fun
Our yogurt drink Actimel is available in fun bottles featuring collectable characters, designed specially for children.
Ready to drink and with key nutrients such as calcium and vitamin D, kids can enjoy collecting the different characters, discovering their exciting intergalactic world and joining them on their cosmic adventures.
ATTRACTIVE PRODUCTS
We've introduced new appealing pouches for specialised nutrition paediatric products.
The new pouches, similar in format to many children’s drinks, encourage youngsters to focus more on getting the most out of life, and less on their medical condition. The child-friendly packaging helps patients ‘fit in’ at school and in the playground, helping to ensure better compliance.
Compact sizing
The new 125ml compact formats in the Nutricia range make it easier for elderly or frail patients to get the nutrition they need. Compact offers the same nutrition as the larger 200ml format, but in a smaller volume that’s easier to take and enjoy.