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Adapting to local needs

CHARLOTTE has spent years working in the field in the four corners of the world.  Now, she is studying eating habits in Indonesia.  

 

BRINGING HEALTH THROUGH FOOD TO AS MANY PEOPLE AS POSSIBLE MEANS ADAPTING OUR PRODUCTS TO THE SPECIFIC TASTES AND NEEDS OF EACH POPULATION.

To refine her knowledge of local health issues, CHARLOTTE speaks to specialist physicians, scientists, government departments and local elected officials.

knowledge of local populations' NUTRITION, CULTURe AND SOCIO-DEMOGRAPHICs IS CRUCIAL TO OFFERING APPROPRIATE SOLUTIONS. THIS IS WHY DANONE NUTRICIA RESEARCH created THE NUTRIPLANET APPROACH.

ANITA works for Danone Early Life Nutrition in Indonesia.

CHARLOTTE has informed her of the results of a NutriPlanet study, which reveals some nutritional deficiencies among Indonesian children. Working alongside formulation engineers and in consultation with local stakeholders, ANITA decides to develop a product suitable for breakfast.

THROUGH COLLABORATion, danone finds SOLUTIONS THAT match conSUMER NEEDS.

ANITA is used to adapting to local conditions. In the past, she redesigned her product range to suit the wide variety of Indonesian incomes.

TAKING STANDARDS OF LIVING INTO ACCOUNT IS ESSENTIAL WHEN CREATING NUTRITIONAL SOLUTIONS THAT most PEOPLE CAN AFFORD.

Before Indonesia, CHARLOTTE had studied several countries. In Bangladesh, she interviewed ANDIH, who later became one of the very first Grameen Ladies.

ADAPTING TO LOCAL CIRCUMSTANCES SOMETIMES MEANS CREATING A COMPLETELY INNOVATIVE DISTRIBUTION CHANNEL.

In South Africa, CHARLOTTE met OBAKENG. He discovered Danone's Mayo dairy products, which were newly available at the small shop in his village.

WHEN GEOGRAPHY AND CLIMATE impact cold storage, we adapt our products.