SOCIAL INNOVATION IN THE UK
SAMIR is one of the thousands of children enjoying our healthy eating education programmes.
DANONE’S SOCIAL INNOVATION INITIATIVES ARE TRANSFORMING PEOPLES’ LIVES IN LOCAL COMMUNITIES, ALL OVER THE COUNTRY.
Danone’s social innovation strategy aims to positively impact people’s long term health and well-being, supporting those who need it the most.
We’re innovative and adaptive in our approach. We make the most of our expertise and individual skills while working closely with local partners.
Our initiatives are tailored to communities’ needs to create long-lasting, sustainable projects.
The Early Years Nutrition (EYN) Partnership is working to improve the future health outcomes of young children by setting a standard for nutrition practice in early years settings. Unique to the EYN Partnership is the provision of ‘hands-on’ help for settings, delivered by a network of Registered Nutritionists and Dietitians.
Launched in 2016, the EYN Partnership is an an independent social enterprise, created in partnership with the Pre-school Learning Alliance, the British Nutrition Foundation and Danone Nutricia Early Life Nutrition.
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WE SUPPORT INNOVATIVE PROGRAMMES WITH THE AMBITION TO POSITIVELY IMPACT FUTURE HEALTH.
The Healthy Eating for Young Children (HEY!) programme gives disadvantaged families the skills they need to budget, shop and cook healthily.
The programme enables parents of one to three year olds to improve their children’s health in the critical early years. It is easy to access, taking place in local community centres, and gives parents transferable life skills.
HEY! has been independently evaluated, demonstrating that healthy eating behaviour change is sustained after completing the course.
HEY! is accredited by the Royal Society for Public Health. Parents can also earn two learning credits, which can help them get back into education.
I'll never look back. The HEY! course has definitely changed my family's life.
eat like a champ
Eat Like A Champ is our award-winning healthy eating educational programme for primary school children aged nine to ten.
The free course inspires children to adopt the healthy choices of champions they admire, like our ambassador – world-record breaker and ex-Blue Peter presenter – Helen Skelton.
Eat Like a Champ is evidence based, as research conducted by the Children’s Food Trust verified that children who took part shifted their behaviour towards healthier eating habits.
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We're committed to a culture that encourages employees to share their skills and expertise to benefit local communities. We encourage volunteering in areas related to our mission: Bringing health through food to as many people as possible.
Our volunteering opportunities range from helping at food banks, supporting local schools, teaching parents about nutrition, and supporting families living with dementia.
Alzheimer's Support Wiltshire
Employees have a long-term relationship with local charity Alzheimer's Support Wiltshire, supporting them with their time and resources to:
- transform the garden area to create a welcoming environment
- deliver talks on ‘eating well with dementia’ to empower carers and people living with dementia to better understand good nutrition
- host Dementia Friends sessions, as part of our commitment to dementia-friendly community action
Bitham brook School
In 2015, employees hosted a group of pupils from Bitham Brook Primary School. The pupils were invited to taste the Cow & Gate range of pouches, sample our award-winning healthy eating programme Eat Like a Champ and hear from different departments about what their work involves.
Headteacher David Ross said: "The children had a fantastic time taste-testing, finding out more about healthy eating and understanding how a modern business works. I am very grateful to Danone for giving the children such an excellent experience and for the partnership with them."
The Danone Nations Cup is the world’s biggest international football tournament for 10 to 12 year-olds.
With our ambassador, Zinedine Zidane, and the English Schools’ Football Association, we encourage healthier lifestyles through education, fun and fair play.
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A Complex Equation
According to Danone's founder Antoine Riboud, the role of business is not to set economic performance and social progress against each other, but rather to bring them together. From the 1970s onwards, social issues were no longer to be seen as a moral obligation which limited the company's scope of action, but instead as a new foundation for creating value.
This meant inventing a completely unique model for each situation - the dual project, which creates economic performance alongside social progress.
Over 40 years, agility and innovation have become second nature for Danone.
The dual project has never been more relevant. According to Franck Riboud, Chairman of Danone: "The crisis we are experiencing is not only financial and nor is it temporary. It is a radical shift in our lifestyles, in our ways of producing and consuming, in the distribution of wealth and in the values that have structured our societies. The future is ours to invent."
The Ecosystem Fund is intended to address a local need and strengthen and develop the activities of the partners who make up Danone’s ecosystem (including farmers, suppliers and local authorities) by creating employment, developing skills and supporting the set up of economic activities.
For example, Danone Romania and the NGO Heifer have created the 'Chance for All' project with support from the Danone Ecosystem Fund. This aims to improve the quality and volume of milk production.
Dairy farmers now have access to veterinary services and training on diet, hygiene, breeding and handling in order to guarantee quality across the entire production chain.
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Created in 2005, danone.communities is a mutual fund designed to encourage sustainable social business initiatives which tackle poverty and malnutrition. Today, there are 10 danone.communities projects across the world with one million beneficiaries.
THE FLAGSHIP FOUNDING PROJECT
In 2006, Danone and Muhammad Yunus (founder of the Grameen Micro-credit Institute and winner of the 2006 Nobel Peace Prize) founded the company Grameen Danone Foods in Bangladesh, to reduce poverty and malnutrition. They developed an affordable yogurt which addresses local nutritional deficiencies, and they created an all-new economic framework. In 2011, 2 million yogurts were sold each month.
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9 MAJOR COMPANIES
The Livelihoods Carbon Fund was created in 2011 and invests in three types of projects - mangrove restoration, agroforestry and rural energy.
Investors in the fund include: Danone, Crédit Agricole, Schneider Electric, Hermès International, Voyageurs du Monde, CDC Climat, SAP, La Poste and Firmenich.
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