Our priorities & innovation
Nutricia believes in the power of nutrition to make a positive and proven difference to health and as a result, focuses its time and energy on developing and delivering new nutritional solutions that meet both existing and emerging health needs.
Science sits at the very heart of Nutricia. We have a world-class research and development facility in Utrecht (The Netherlands) where scientists are working to deliver evidence-based, specialised nutrition for infants, young children, adults and the elderly.
Examples of research and development being conducted right now include: the development of innovative products to meet the needs of frail elderly patients, an emerging patient group; research into the optimal management of infants with cow's milk allergy and research to help patients in the earliest stages of Alzheimer's disease.
Nutricia sees the world through the eyes of the patients and healthcare professionals who use our products. It’s only through appreciating their individual needs that we believe we can provide the support and solutions necessary to help. By working closely with healthcare professionals, Nutricia has been at the forefront of product format innovation, ideas that have helped patients better adhere to their medically recommended regimen. For example Fortisip, a supplement for the dietary management of disease related malnutrition, was the first to launch a compact format, packing the nutritional benefits of a 200ml drink into just 125ml, ideal for patients who struggle with large volumes.
Focussing on taste and convenience
Nutricia’s efforts are also focused on taste - an essential element if nutritional feeds are to be accepted. This applies to both children and adults.
We place the same importance on offering varied flavours and textures with our specialist products as all the other Danone businesses. In turn, this plays a large part in improving the image of medical nutrition and making it easier to encourage those who need these products to use them. For example, one of the aims of the specialised paediatric ranges is for patients to forget the 'medical' aspect of the products, so that taking them does not single them out as being different. The nutritional supplements for children with allergies or varying nutritional needs are produced in a variety of flavours such as fruit 'smoothies', chocolate and vanilla, and presented in colourful small pouches, helping children to accept the constraints of their diet when with other children or at school.
Carry out Preventive Actions
Nutricia's activities extends to operations around screening or prevention to improve the care of patients.
As a pioneer in the development of screening programmes, Nutricia has organised a wide scale project in the Anatolia region of Turkey to detect metabolic problems from early infancy. This operation allows patients to benefit from suitable management and to be monitored in the long term. Services for elderly people are mushrooming, particularly in countries where institutions for caring for elderly people are less well organised. In Brazil, elderly people will represent 15% of the total population in 2025 and nearly 30% in 2050. With the support of the Danone Ecosystem Fund and the NGO Ohle (Observatório da Longevidade Humana e Envelhecimento), we are trialling the Caring for the Caregivers programme to train home helps and carers. These caregivers help elderly and infirm people when they leave hospital, particularly to ensure they follow their prescriptions and eat enough to regain their independence. In total, some 1,150 people will be trained over the five years of the project, which was launched in 2011.
Support Patients and Doctors
Digital technology has a huge potential for helping Nutricia to fulfil its mission. It offers a direct method of supporting patients and their families on a daily basis.
It also provides the opportunity to better understand their needs and find nutrition-based solutions for overcoming severe allergies or deficiencies caused by undernutrition. These initiatives see Nutricia teams working with doctors and dietitians. In the United Kingdom, Nutricia addresses healthcare professionals directly through a website dedicated to problems relating to cow's milk protein allergy in infants. Developed in partnership with doctors.net.uk, the largest network of medical practitioners in the country, this platform has reached nearly 8,500 doctors since it was launched in 2011. Inspired by the success of this site, Neocate (a hypoallergenic preparation which is a substitute for cow's milk) launched a website in partnership with Allergy UK, which supports the general public and particularly the parents of children suffering from an allergy to cow's milk.
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