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Our health driven product range
HARRY DOESN’T KNOW THAT DANONE PRODUCTS ARE CONTRIBUTING TO HIM GROWING HEALTHILY.
Our mission is to ‘bring health through food to as many people as possible’. Nutrition is a key element in addressing health issues in the UK.
HEALTH ISSUES
OUR 2 BIGGEST CHALLENGES
LIFESTYLE DISEASES
Cardiovascular disease, cancer, diabetes, lung disease all share one major cause: obesity.
Today:
- 1 in 4 adults and 1 in 5 children are obese
- £2.6 billion a year - annual cost of obesity
- 1 in 11 deaths are linked to excess weight
AN AGEING POPULATION
In 2050, it is expected that there will be more over 65s than under 16s in the UK.
People are living longer than ever before, but quality of life is not improving at the same rate as life expectancy.
IT IS OUR CONVICTION AT DANONE THAT FOOD AND NUTRITION ARE CRUCIAL FOR BUILDING AND SUSTAINING HEALTH AND WELL-BEING FOR ALL, FROM BIRTH THROUGH TO OLD AGE.
NUTRITION, A KEY FACTOR IN PREVENTION
Good nutrition is essential for:
- preventing certain diseases
- improving the effectiveness of certain therapies
- building and maintaining optimal health throughout life to enjoy a healthy old age
Nutritional requirements vary according to age, gender and physiological state (childhood, adolescence, pregnancy, breastfeeding, menopause, etc).
TO ADDRESS THESE HEALTH CHALLENGES, JAN’S TEAM IS CONSTANTLY WORKING TO REFINE THE COMPANY’S STRATEGY AROUND
FOUR KEY PRIORITIES
1. HEALTHY PRODUCTS
JOHN was already working for Danone in 2005 when we decided to transform our business to refocus on health and nutrition.
We moved from nine business lines selling beer, sweets, sauces and other products to four business lines aligned with our health mission: waters, fresh dairy products, early life nutrition and medical nutrition.
We have a unique health positioning among the major players in the food industry worldwide.
2. SPECIALISED PRODUCTS
CHARLOTTE AND THE NUTRITION TEAMs PLAY AN ESSENTIAL ROLE.
Inspired by the role nutrition can play in health, our experienced teams of dietitians, nutritionists and researchers gather information and knowledge about the nutritional status and needs of the UK population. They also lead a wide range of research projects alongside healthcare professionals.
The teams' insights into UK nutrition and eating habits help the development of products that are tailored to nutritional needs. Their research is essential to improving care and developing innovations to advance the areas of medical and early life nutrition.
Specialised Nutrition
DETAILED KNOWLEDGE OF EATING HABITS AND HEALTH NEEDS
Understanding the needs and habits of pregnant and breastfeeding women has led us to develop the nutrimum range. Pregnant and breastfeeding women have specific, additional nutritional needs for nutrients such as folic acid, vitamin D, iron and iodine. In the UK, research has shown that there is often low uptake of nutritional supplements during this time.
Offering a choice of fortified muesli and cereal bars, nutrimum provides a convenient way for pregnant and breastfeeding women to meet their recommended nutrient levels and help provide their baby with the best possible start.
DIET IS NOT STANDARDISED THROUGhOUT THE WORLD. IT IS FIRMLY ROOTED IN CULTURAL AND SOCIAL TRADITIONS
Patients with very limited movement and low energy requirements have specialist nutritional needs. In the Medical Nutrition division, we worked closely with key healthcare professionals to understand this patient group, their needs and how they are cared for. As a result, we have developed Nutrison 800 Complete Multi Fibre, a nutritionally complete feed designed to meet the patients' specialist needs and improve their care.
3. BENCHMARK PRODUCTS
AUDREY’S ROLE IS TO MAKE SURE THAT EVERY POT OF YOGURT IS THE BEST WE CAN MAKE.
As part of the Research & Development team, AUDREY is driven by a passion to make Danone products superior in every way.
Working within a strict nutritional framework, Audrey works tirelessly with our factories to ensure that the appearance, taste and texture of our products meets or exceeds our consumers' expectations for pleasure - and nutrition - every time.
People like Audrey are one of the reasons why Danone was the top performer in the Access To Nutrition Index rating in 2013.
The Access To Nutrition Index
2013: DANONE IS named TOP PERFORMER IN THE access to nutrition index (acni)
DANONE has been recognised for its market leading information, education and responsible marketing practises by the ATNI
The aim of ATNI is to evaluate the biggest food and beverage manufacturers every two years on their policy, their practices and their performance related to nutrition.
4. RESPONSIBLE MARKETING AND INFORMATION
SARAH AND THE REGULATORY TEAMS ENSURE MARKETING, INFORMATION and EDUCATION PRACTICES RESPECT UK CODES AND LEGISLATION.
The Regulatory teams are at the heart of our commitment to legal, ethical and financial compliance.
They define our approach to responsible and transparent marketing, ensuring all our businesses operate and behave in a consistent manner.
RESPONSIBLE MARKETING, INFORMATION AND EDUCATION
RESPONSIBLE MARKETING
Danone's Early Life Nutrition division recognises the important role the business has in contributing to the nutrition and health of pregnant women, babies and young children by providing appropriate information to mothers and healthcare professionals.
The Danone Policy for the Marketing of Foods for Infants and Young Children ‘Green Book’ is our commitment to supporting and implementing the aims and principles of the World Health Organisation International Code of Marketing of Breast-milk Substitutes.
We support the World Health Organisation’s global public health recommendation calling for exclusive breastfeeding for the first six months of life and continued breastfeeding along with the introduction of safe and appropriate complementary foods up to two years and beyond.
Find out more at The Green Book
RESPONSIBLE EDUCATION
NUTRICIA EARLY LIFE SCIENCE
Through the Nutricia Early Life Nutrition education programme, we support the ongoing professional education of healthcare professionals in the area of early life nutrition in the UK.
A growing range of sponsored educational events, support for individuals' further education and research grants give midwives, health visitors, paediatricians and dietitians opportunities to bring new scientific insights and experience to their practice.
In 2015, the Nutricia education programme provided educational grants for six UK projects in early life science.
Find out more at eln.nutricia.co.uk
DANONE and THE SCIENCE MUSEUM, london
Danone sponsors the exhibition 'Cravings: Can Your Food Control You?' at the Science Museum. The aim is to give children, their families and friends the opportunity to learn and understand more about what we eat and why.
By providing important information about our relationship with food in a fun and engaging way, the exhibition aims to help people become more aware of their habits, behaviours and cravings.
The sponsorship is part of our commitment to play our part in helping to tackle poor nutrition and child obesity in the UK.